The Weekly Drop
Created for a sneaker obsessed audience in Australia, The Weekly Drop provides our community with a guide to the hottest sneaker releases and where to cop them each week. Originally published as a video series, the information is now primarily distributed via a newsletter. Each year we produce a Weekly Drop 'Sneaker of the Year' initiative, voted by our readers.
Jordan 5 'Paris Saint Germain' Australian Sneaker Release Info: The Weekly Drop
The weekly video show
Each week, host Zac Hayse would break down The Weekly Drop's picks for hottest sneakers and where to cop them. The Weekly Drop also produced a series titled 'Grails' to tell the stories of some of the most iconic sneakers including the adidas Superstar, the Air Jordan 1 and the PUMA Suede.
Newsletter
Authored by former Complex Editor in Chief and sneaker authority, Steve Duck, The Weekly Drop newsletter is known for its humorous and relatable approach to the discussion of sneaker releases. The newsletter has maintained a strong subscription base and high open rates since its inception.
Jeff Staple talks Virgil, Supreme and Pigeons at Hype DC presents The Weekly Drop Live
The Weekly Drop Live
In partnership with sneaker retailer Hype DC, The Weekly Drop Live was a series of live interviews at the Hype DC flagship store in Melbourne city. Each guest was an esteemed identity from the sneaker industry: Jeff Staple, Bobbito Garcia and Steven Smith.
Sneaker of the Year
Sneaker of the Year allows sneaker-heads to vote for the 'Sneaker of the Year' and 'New Silhouette of the Year'. Voters go into the running to win prizes via the initiatives sponsors which in the past have included eBay and Crep Protect.
SOTY
The History of the Puma Suede: The Weekly Drop Icons
The Weekly Drop 'Icons'
Icons was a series of short YouTube documentaries breaking down the stories behind some of the most iconic sneaker silhouettes the world has come to covet, obsess over and collect. We covered the PUMA Suede, adidas Superstar, Air Jordan 1 and several others. These documentaries were often produced in partnership with the sneaker brands themselves.