Complex AU
My partnership with Complex commenced in 2013 with a localized content plan that kicked-off in late 2014. Our mission was to honour the essence of Complex in the U.S whilst forging a hyper-local identity for the Complex AU brand and building an invested community around the pillars of pop culture, hip hop, sports, and sneakers. Complex AU has grown to become a go-to solution for brands wanting to tap into local culture via a highly engaged audience.
Doja Cat Picks the Greatest Sailor Moon Character of All Time: The GOAT Show
The GOAT Show
The GOAT Show is Complex AU's longest-running video property and continues to this day, sponsored by JD Sports Australia. Over the years, GOAT Show has been reinvented several times and ran for a couple of seasons as GOAT Showdown where two talent were featured per episode. GOAT Show has featured a who's who of local and international talent drawn from the worlds of music, sports, film and television.
Top Tens
Designed as an easy to execute way to discuss one core theme via input from a variety of local talent. Top Tens was developed for the release of the adidas 'Top Ten' sneaker with adidas and Foot Locker and explored themes of basketball and the NBA.
MELODOWNZ, Jasmine Ambarwati and more count down the top ten NBA fashion icons | Top Tens
Only One Can Win! The Other Gets Humiliated ft. The Safar Bros | ME 🆚 YOU
Me Vs You
Me Versus You is Complex AU's first show developed with a Tik Tok audience in mind. The show features pairs of influencer talent competing in a variety of physical challenges, drawn from a list of previous TikTok viral challenges.
Threads
In the final year of my time with Complex AU I helped to implement a strategy for the development of vertical format video programming designed primarily for Instagram distribution. A variety of show concepts were trialled and Threads, a show dedicated to the discussion of Australian streetwear was a standout concept which has continued to grow in popularity.
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Classic Material S05 - Trailer SQUARE
Classic Material
Classic Material is an audio documentary podcast series, a co-production between Acclaim Magazine and Complex AU. Over multiple seasons, Classic Material explored the stories behind the most influential records in Australian hip hop. The series topped the Spotify and Apple Music podcast charts. All seasons were sponsored by G-Shock.