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My Resume

In my early twenties, disillusioned with the conventional employment opportunities before me, I took the plunge and launched my first business, a free hip hop magazine titled Out4Fame. Despite many tough lessons learned, I caught the entrepreneurial bug and I have been exclusively self-employed for the past twenty-five plus years. My career has included multiple forays in digital and print publishing, artist management, event promotions, the founding of a creative agency, a record label and the establishment of Melbourne's first Soul Food restaurant. I've been a journalist, an editor, a video director, a creative director, a business partner and a boss. I've worked with some of the biggest media businesses in the world and my client roster includes many of the biggest brands in the world. I'm a lifelong hip hop head with creativity fundamental to my output. Below is a snapshot of my career since 1999. 

Education

1998-2000

RMIT 

Bachelor of Arts in Advertising (Creative) 

Graduated with Distinction 

​

1997

Box Hill Technical College 

Portfolio Development- I spent twelve months developing my creative portfolio in order to gain acceptance into RMIT's Advertising Degree course. 

1991-1996

Blackburn High School 

Graduated high school with a VCE score of 82.5 

Career 

2013-2025

Archetype Media 
Founder & Managing Director

Archetype was originally founded to represent US based publication Complex in Australia. I was instrumental in launching Complex AU, a local iteration of the legendary US publication. Over the years Archetype expanded to take on multiple media partnerships including Hearst, Warner's Bleacher Report and NBA League Pass. 

2006-2026

Acclaim Magazine 
Co-Founder & Publisher 

Co-founded by myself and Australian music mogul Matt Gudinski, Acclaim launched as a physical magazine with 50 Cent on the cover. We pivoted to a digital-first publication model and introduced video and events into the business. Acclaim was Australia's longest running hip hop media business. 

2012-2015

A.C.M Advertising

Founder & Managing Director

A.C.M was founded as a creative agency to run in tandem with Acclaim Magazine. Through ACM we launched a white label video production arm to the Acclaim ecosystem and worked on major campaigns for Beats by Dre, New Balance, New Era and adidas Originals. 

2006-2009

Solid State Recordings 

Co-Founder & Label Manager

Solid State was a Record Label dedicated to signing and developing Australian hip hop talent. I brokered label deals with Mushroom Music, Universal Music and Warner Music for a variety of releases on our label during the CD era. 

1999-2006

Out4Fame Magazine 
Founder & Editor In Chief 

I launched Out4Fame as a photocopied zine to spotlight the local Melbourne hip hop scene. From a group of hip hop-obsessed friends with no editorial experience, folded and stapled by hand on my parents' dining room table, Out4Fame evolved into a full colour magazine, distributed around Australia and New Zealand for six years.

Skills

  • Team leadership, staff management and delegation

  • Creative direction

  • Project management

  • Client management

  • Responding to a creative brief

  • Concept development

  • Supplier recruitment and management  

  • Budget development and management 

  • Pitch deck development 

  • Sales/Client pitching

  • Content strategy (digital, video, social media, print) 

  • Editorial oversight  

  • Writing and Editing ​

  • Scripting 

  • Talent interviews 

  • Event production

Email 

andrew[at]acclaimmag.com

© 2026 by Andrew Montell. All rights reserved.

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