
My Resume
In my early twenties, disillusioned with the conventional employment opportunities before me, I took the plunge and launched my first business, a free hip hop magazine titled Out4Fame. Despite many tough lessons learned, I caught the entrepreneurial bug and I have been exclusively self-employed for the past twenty-five plus years. My career has included multiple forays in digital and print publishing, artist management, event promotions, the founding of a creative agency, a record label and the establishment of Melbourne's first Soul Food restaurant. I've been a journalist, an editor, a video director, a creative director, a business partner and a boss. I've worked with some of the biggest media businesses in the world and my client roster includes many of the biggest brands in the world. I'm a lifelong hip hop head with creativity fundamental to my output. Below is a snapshot of my career since 1999.
Education
1998-2000
RMIT
Bachelor of Arts in Advertising (Creative)
Graduated with Distinction
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1997
Box Hill Technical College
Portfolio Development- I spent twelve months developing my creative portfolio in order to gain acceptance into RMIT's Advertising Degree course.
1991-1996
Blackburn High School
Graduated high school with a VCE score of 82.5
Career
2013-2025
Archetype Media
Founder & Managing Director
Archetype was originally founded to represent US based publication Complex in Australia. I was instrumental in launching Complex AU, a local iteration of the legendary US publication. Over the years Archetype expanded to take on multiple media partnerships including Hearst, Warner's Bleacher Report and NBA League Pass.
2006-2026
Acclaim Magazine
Co-Founder & Publisher
Co-founded by myself and Australian music mogul Matt Gudinski, Acclaim launched as a physical magazine with 50 Cent on the cover. We pivoted to a digital-first publication model and introduced video and events into the business. Acclaim was Australia's longest running hip hop media business.
2012-2015
A.C.M Advertising
Founder & Managing Director
A.C.M was founded as a creative agency to run in tandem with Acclaim Magazine. Through ACM we launched a white label video production arm to the Acclaim ecosystem and worked on major campaigns for Beats by Dre, New Balance, New Era and adidas Originals.
2006-2009
Solid State Recordings
Co-Founder & Label Manager
Solid State was a Record Label dedicated to signing and developing Australian hip hop talent. I brokered label deals with Mushroom Music, Universal Music and Warner Music for a variety of releases on our label during the CD era.
1999-2006
Out4Fame Magazine
Founder & Editor In Chief
I launched Out4Fame as a photocopied zine to spotlight the local Melbourne hip hop scene. From a group of hip hop-obsessed friends with no editorial experience, folded and stapled by hand on my parents' dining room table, Out4Fame evolved into a full colour magazine, distributed around Australia and New Zealand for six years.
Skills
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Team leadership, staff management and delegation
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Creative direction
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Project management
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Client management
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Responding to a creative brief
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Concept development
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Supplier recruitment and management
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Budget development and management
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Pitch deck development
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Sales/Client pitching
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Content strategy (digital, video, social media, print)
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Editorial oversight
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Writing and Editing ​
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Scripting
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Talent interviews
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Event production
andrew[at]acclaimmag.com